Over the last couple of years, the world has adopted social media as a primary form of communication. While the millennial generation has grown up around this fast-paced world of technology, the older generations are much slower to adopting these new trends.
When MySpace first came out in 2003, many held skepticism about embracing social media. We were all too consumed with the “dangers of the Internet” to fully appreciate the opportunities that social media has to offer.
A recent study shows, however, that the world has slowly been warming up to the idea of digital communication. Amongst the increase, statistics show that seniors, age 65 and up, have shown the greatest change in embracing social media. From May 2008 to May 2010, the percentage of seniors who use social media jumped from a measly 1 percent to 26 percent. In addition, from May 2010 to May 2013, the percentage of seniors using social media made another jump from 26 percent to 43 percent.
Many seniors are using social media as a way to keep up to date with family members and friends. Social media opens up the opportunity for seniors and families to share pictures, videos and new memories.
Though the 65 and up age group remain the only group who have yet to reach 50 percent adoption, the numbers show that the amount of senior web users are steadily rising. What do you think of this epidemic? Are you and your loved ones on social media yet?
Seniors Are Fastest Social Media Adopters in U.S.
Aug. 8, 2013 | Zoe Fox
Seniors citizens in the United States are finally jumping on the social media bandwagon. This year, 43% of Americans over 65 use at least one social networking site, compared with 26% in 2010 and 1% in 2008.
While seniors have adopted social media at the highest rate over the past two years, the percentage that uses social media still trails behind other age groups in the U.S. They are the only group yet to reach 50% adoption. In 2013, 89% of 18 to 29-year-olds, 78% of 30 to 49-year-olds and 60% of 50 to 64-year-olds are active on the social web.
Statista‘s chart below breaks down social media users by age.