Meals on Wheels has been in existence for 59 years in San Diego County. Over the decades, the organization has morphed to the needs of the senior population. In 1960, we were known as Work with Senior Citizens with a drop-in center for seniors and some in-home visitations. A Board of Trustees was formed in 1968 and we became Senior Adult Services with a Volunteer Visitor program of trained and supervised volunteers. Senior Adult Services was incorporated as a non-profit in1970 with special services for the Hispanic elderly. The Meals on Wheels program, in full, was developed in 1971, along with a program to help seniors with their income tax filing and bill paying.
As the home delivered program grew, our name changed again in 1996 to Meals-on-Wheels Greater San Diego, Inc. With each of these name changes, our logo also changed. Although our name and logo changed, our mission has held steadfast; supporting the independence and well-being of seniors through the delivery of healthy meals and providing social contact with a caring volunteer. 2016 brings another metamorphosis. On July 1st we
adopted the name, Meals on Wheels San Diego County, along with a new logo. Our new name clearly defines our reach in the community at large to encompass the majority of the county and far beyond the original boundaries of our service. The initial logo was developed by Meals on Wheels America and symbolizes the power found in people coming together in forward movement – where the wheels of urgency generate an energy that is the essence of the organization. By adapting this logo for our organization, we are able to gather an increased presence in the market with a new nationwide Ad Council Campaign recently launched by Meals on Wheels America, allowing us to gain much needed volunteers and monetary support.
Meals on Wheels San Diego County has certainly grown from humble beginnings, delivering to 17 individuals and having hospitals provide our food. Now delivering nearly a half a million meals a year, we continue to change and adapt to the growing need. Through this latest metamorphosis, our goal is to gain more volunteers of all ages to deliver meals and social contact to more seniors throughout the county and to raise the funds necessary in order to keep seniors independent and in their own homes, where they want to be.